We’re proud to announce our support of Brake’s Road Safety Week, a collective effort aimed at addressing the perils associated with speeding on UK roads.

Five people die on UK roads every day, so why do we still think it’s OK to speed? Road Safety Week (19–25 November 2023) will raise awareness of the dangers of excess or inappropriate speed. It aims to helping people understand why safe speeds are so vital for safe and healthy journeys.

Andy Hawkes, CEO, Cardinus Risk Management explains why Cardinus is supporting Road Safety Week.

“We are honoured to stand alongside Brake in their vital mission. The prevalence of speeding-related incidents on UK roads demands collective attention, and we wholeheartedly support Brake’s initiatives.”

Road Safety Week is Brake’s biggest road safety campaign. Every year, thousands of schools, organisations and communities get involved to share important road safety messages, remember people affected by road death and injury, and raise funds to help Brake care for more road victims and campaign for safe roads for everyone.

Everyone who registers through the Brake website will get access to a free Road Safety Week action pack, full of ideas and activities. Once registered Brake will send emails to explain what’s happening during Road Safety Week and how you can get involved.

Key dangers associated with speeding

Speeding poses various dangers on the road, affecting not only the driver but also passengers, pedestrians, and other motorists. Here are some of the risks associated with speeding:

  1. Increased likelihood of accidents: Driving at higher speeds reduces reaction time and increases the likelihood of accidents.
  2. Severe injuries: Crashes at higher speeds can result in more severe injuries and fatalities.
  3. Reduced safety features effectiveness: Safety features in vehicles can be less effective at higher speeds.
  4. Longer stopping distance: Speeding increases the distance required to come to a stop, increasing collision risk.
  5. Impaired judgment: Speeding impairs a driver’s ability to judge speed, distance, and surroundings.
  6. Difficulty in control: Higher speeds make it harder to maintain control, especially in adverse conditions.
  7. Legal consequences: Speeding violations can lead to fines, points, or license suspension.

Free speeding micro-learning video

Cardinus has produced a speeding micro-learning video, which re-enforce the risks of driving at excessive speed to drivers.

The video provides concise, easy-to-digest information on speed management, driving into hazards, matching speed with vision and the importance of driving within the speed limit.

Your organisation can access this video free of charge until the end of 2023. Get in touch to receive a link to the video.

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